Creating a Content Calendar 2021 with Hashtags
- Stephanie Danckert
- Dec 29, 2020
- 8 min read
Sometimes writing content is all about inspiration. What's relevant? Any festivals, events or movie releases that can help you relate to your audience? Any bank holidays you need to be aware of to pull back budgets?
Check out our 2021 Topical Content Calendar. Constantly updated, including International, National and Religious holidays, important events and more, this calendar has everything you need.
Now that you have a few ideas, let's go over some useful hashtags you can use each month to help your posts reach more users.
January 2021
1: 🥳 New Year’s Day #NewYearsDay Kick off the 2021 right by wishing your customers a Happy New Year! 🎉
4: National Trivia Day #NationalTriviaDay I love fun facts and #NationalTriviaDay is on 4 January. Share a fun fact about your industry or your company.
11: Clean Off Your Desk Day #CleanOffYourDeskDay My desk is now my dining room table, so you can use this day (and hashtag) to showoff how your team is doing (and winning!) remote working.
18: Martin Luther King, Jr. Day (Third Monday in January) #MLKDay Martin Luther King, Jr. was an American minister and civil rights activist.
20: 🧀 Cheese Lovers Day #CheeseLoversDay In the cheese or food industry? Or just love being cheesy? Perfect day to post and use this hashtag 🧀
21: Get to Know Your Customers Day #GetToKnowYourCustomersDay Celebrate your customers and how much they mean to your brand.
26: 🇦🇺 Australia Day #AustraliaDay #AustraliaDay2021 Is Australia a top market for you? Why not share a post celebrating Australia and your Australia customers?
February 2021
2: Groundhog Day #GroundhogDay This weird holiday is celebrated in the US and Canada. This day is from the superstition that says if a groundhog comes out of his burrow on February 2 and sees his shadow on the ground, it means six more weeks of winter. But if it’s overcast and there’s no shadow, it means spring will start soon.
4: 🎗 World Cancer Day #WorldCancerDay World Cancer Day is curated by International Cancer Control (UICC) and is dedicated to raising awareness about cancer, its prevention, detection, and treatment.
7: 🏈 Super Bowl #SBLV #SuperBowlSunday #SuperBowl Some people watch this for the sport, others (*non-covid cough* me) watch it for the halftime show and the commercials. Why not ask your customers why they're tunning in?
9: 🍕 National Pizza Day #NationalPizzaDay For me, Pizza Day is every Tuesday when I grab takeaway. Luckily for me, my takeaway will be relevant as #NationalPizzaDay is on a Tuesday.
12: 🧧 Chinese New Year #ChineseNewYear #LunarNewYear #YearOfTheOx The Chinese New Year festival celebrates the beginning of a new year in the traditional Chinese calendar. Also known as the Lunar New Year, it's an important holiday in China and the celebrations last 15 days.
14: 💖 Valentine’s Day #ValentinesDay Show a little love today!
16: Mardi Gras #MardiGras Mardi Gras (Fat Tuesday) is celebrated at the end of the Carnival season, and is the day before Ash Wednesday.
20: National Love Your Pet Day #LoveYourPetDay Show some love to your pets or your teams' pets 🐰🐶🐱
March 2021
3: 🦘🦓🐘 World Wildlife Day #WorldWildlifeDay World Wildlife Day reminds us to be aware of our impact on the world and protect endangered species.
5: National Employee Appreciation Day #EmployeeAppreciationDay This is an opportunity for bosses to say thank you to their employees. Make sure to do more than just post about!
8: 👩👩🏻👩🏼👩🏽👩🏾👩🏿 International Women’s Day #InternationalWomensDay #BeBoldForChange Celebrate the women on your team and in your life.
14: ⏰ Daylight Savings #DaylightSavings #DaylightSavingsTime Timings for this differ around the world, but this year, most of the US will observe Daylight Savings on 14 March.
17: 🍀 St. Patrick’s Day #StPatricksDay Cheers from us to you and your team 🍺
20: 🌼 First Day of Spring #FirstDayofSpring #SpringBegins Spring is exciting as it usually means nicer weather, flowers blooming and spring cleaning. Post pictures of sunshine, getting your office re-organized or your healthy succulent collection on your desk.
April 2021
1: April Fools’ Day #AprilFools #AprilFoolsDay This is a great day to prank your friends and family. If your team tends to prank each other, share a post on what this year's prank is. Many companies prank customers by showcasing fake products.
22: 🌍 Earth Day #EarthDay If the environment is a priority for you, Earth Day is great day to tell your customers what you're doing to make a difference (recycled packaging, lowering carbon footprint, planting trees, etc) and how they can make a difference too.
25: 🛡 ANZAC Day #ANZACDay ANZAC day was created to celebrate soldiers from Australia and New Zealand who served in the Gallipoli Campaign in World War 1. ANZAC is now used to remember and honour all soldiers from Australia and New Zealand.
May 2021
1: 💐 May Day #MayDay May Day is celebrated by many European countries as the start of Spring. There are many festivals and many countries have a bank holiday on this day. Check your budgets and celebrate!
5: 🌮 Cinco de Mayo #CincoDeMayo Grab some tequila, make a margarita and make some tacos! Just so you actually know what you're celebrating, Cinco de Mayo commemorates the First Battle of Puebla, a battle in 1862 between Mexican and French forces.
9: Mother’s Day (Second Sunday in May) #MothersDay Mother's Day honours all mothers and takes place at slightly different times around the world, but mostly during the month of May.
31: 🇺🇸 Memorial Day (Last Monday in May) #MemorialDay #MDW Memorial Day is US holiday commemorating those who died in the military service for their country. The weekend usually kicks off summer fun in the US with barbecues, beach days and parades. Make sure to lower your budgets in the US that weekend.
June 2021
4: 🍩 National Doughnut Day 🍩 #NationalDoughnutDay I would celebrate this day every day if I could, but sadly, my doctor does not recommend that may doughnuts. Even if you don't have a post for #NationalDoughnutDay, you might as well see if a shop near you is offering free doughnuts!
20: Father’s Day (Third Sunday in June) #FathersDay This day celebrates all fathers and takes place in the US in June. In other countries, it takes place in either May or June.
21: ☀️ First Day of Summer #FirstDayOfSummer This day kicks off summer for the northern half of the globe with the longest day of the year. There are many festivals and you can ask your audience what their summer plans after sharing yours.
21: 📸 National Selfie Day #NationalSelfieDay Share your favourite team selfie or ask your customers to share a selfie of themselves with your product and tag you in the picture. Great way to generate user generated content!
July 2021
4: 🎆 Independence Day #July4th Independence Day is a holiday in the US commemorating the signing of the Declaration of Independence of the United States, on July 4, 1776. With fireworks, barbecues, beach days and parades, wish your US audience a Happy 4th with a red, white and blue post 🇺🇸
14: 🇫🇷 Bastille Day #BastilleDay This holiday is celebrated in France to commemorate the 1789 storming of the Bastille in Paris. The day is also celebrated in a few US cities, Canada, the UK, New Zealand, and Tahiti.
August 2021
8: 🐱 International Cat Day #InternationalCatDay Post about how your favourite feline is a bigger fan of the Amazon box instead of the new, expensive cat tree you bought for them. Totally not a waste of $75.
9: 📚 National Book Lovers Day #NationalBookLoversDay Connect with the bookworms in your audience. Are there any books you would recommend that are related to your industry? If you're in travel, what books would you recommend to inspire their next trip?
19: 📷 World Photography Day #WorldPhotoDay Ask users to share their images with your brand and tag your brand it in for a chance to be featured on your profile. You'll be amazed at the fantastic user generated content you receive.
26: 🐶 International Dog Day #InternationalDogDay I love dogs, so much so I am a very big supporter of #InternationalDogDay and brands that share photos of their furry friends instantly peak my interest. Share some photos of your team's canine pals for people like me.
September 2021
6: Labor Day (First Monday in September) #LaborDay In the US, Labor Day is a federal holiday that honours workers. This is typically the last long weekend of the summer, so pull back your budgets.
22: 🍂🍃🍂 First Day of Fall #FirstDayOfFall The official day when Fall starts -- not to be confused with the date I go into fall mode which is August 31st at midngith.
27: 🏖 World Tourism Day #WorldTourismDay ✈️ This day was created by the UN in the 1980s to promote the importance of global tourism. Hoping we can all take advantage of it in 2021 🤞
October 2021
31: 🎃 Halloween #Halloween Halloween celebrated around the world in different ways and is also known as Samhain or All Hallows Eve. Share a photo of you and your team getting into the spooky spirit 👻
November 2021
4: Deepavali/Diwali #Deepavali #Diwali Diwali is the 5-day Festival of Lights celebrated by millions around the world. The Festival celebrates new beginnings and light over darkness.
7: ⏰ Daylight Saving Time Ends (Date changes annually) #DaylightSavings #DaylightSavingsTime In most of the US, Daylight Saving Time comes to an end. The timing for this differs around the world.
11: Veterans Day #VeteransDay Veterans Day is celebrated in the US to honour all those who served. Remember to thank a veteran for their service today.
11: Remembrance Day #PoppyDay #RemembranceDay Celebrated in the British Commonwealth states, Remembrance Day started after the end of World War I and the day honours all those who died in service. The day is also known as "Poppy Day" as poppies are worn as a sign of remembrance.
11: 🛍 11.11 Singles’ Day Sale #SinglesDay #1111Sale Singles’ Day (光棍节, and originally called Bachelor’s Day), started as a way to celebrate being single. 11.11 has evolved into the largest shopping day in the world with record number sales surpassing what the US sees on Black Friday and Cyber Monday combined. If you have a market in Asia, make sure you're ready for 11.11
25: 🦃 Thanksgiving (Fourth Thursday in November) #Thanksgiving Thanksgiving is celebrated in the US to give thanks and end the harvest season. The first Thanksgiving was celebrated back in November 1621, when the Pilgrims and the Wampanoag Indians gathered in Plymouth to celebrate the end of the harvest.
26: Black Friday (Day after Thanksgiving) #BlackFriday #BlackFridayDeals Black Friday is the day after Thanksgiving when retailers offer customers incredible deals for the Christmas season. These deals are in-store and typically online as well.
27: Small Business Saturday (Day after Black Friday) #ShopSmall Celebrated on the day after Black Friday, Small Business Saturday encourages consumers to shop local.
29: Cyber Monday #CyberMonday #CyberMondayDeals Cyber Monday is the online equivalent of Black Friday and is celebrated the Monday following Thanksgiving.
December 2021
10: 🕎 Hanukkah Begins #Hanukkah #Chanukah Hanukkah, the Jewish Festival of Lights, begins and continues for eight nights. Remember to wish your audience a Happy Hanukkah!
21: ❄️⛄❄️ First Day of Winter #WinterSolstice Winter kicks off with the shortest day of the year. Share photos of snow and winter wonderlands with your audience.
24: 🎄 Christmas Eve 🎄 #ChristmasEve #MerryChristmas Celebrated globally with religious and non-religious traditions, Christmas Eve is typically celebrated with family. Share a post with your audience wishing them a Merry Christmas and enjoy the time with family!
25: 🎁 Christmas Day 🎅 #Christmas #MerryChristmas Celebrated globally with religious and non-religious traditions, Christmas Day is typically celebrated with family with the exchange of gifts. Share a post with your audience wishing them a Merry Christmas and enjoy the time with family!
26: Kwanzaa #Kwanzaa Kwanzaa was created by Dr. Maulana Karenga in 1966 to celebrate African hertiage in African-American culture. Wish your audience a Happy Kwanzaa!
31: 🥳 New Year’s Eve 🥳 #NYE #NewYearsEve You did. We did. This is the last day of the year. There's nothing else left do but wish your audience a Happy New Year and right in the new year. 🥳
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