If you are looking for ways to improve your pay per click, this guide can help. Here are tips on using paid social for ppc optimization.

I have been working in digital marketing for just over 5 years with most of my time spent on PPC and paid social. Coming from the PPC...

Over the years, there have been many ‘hacks’ on how to improve your PPC. Don't be fooled!

SKAGs, single keyword ad groups, have been a hot topic in the PPC world for the past few years. Learn the pros and cons of SKAGs.